NAICS 541810Marketing & Public RelationsSBA SIZE: $25.5M
Advertising Agencies Government Contracts
Federal contracting guide, active SAM.gov solicitations, small business size standards, and top purchasing agencies for NAICS code 541810.
SBA Size Standard$25.5MSmall business threshold
Annual Federal Spend$3.2 BillionContract awards per year
Active Solicitations2 Live BidsCurrently open on SAM.gov
Primary BuyersDepartment of Defense (Recruiting)Top purchasing agency
Active SAM.gov Solicitations for NAICS 541810
2 Open OpportunitiesThe selected awardee had a base period price of $156,000.00. The price was broken down as follows:
Contract Line Item Number (CLIN) 0001 - GOATHEADS SPORTS FRANCHISE MARKETING AND PARTNERSHIP PACKAGE for $42,500.00
CLIN 0002 - ICE WOLVES SPORTS FRANCHISE MARKETING AND PARTNERSHIP PACKAGE for $47,500.00
CLIN 0003 - TELEVISION AND THEATER MARKETING AND ADVERTISING SOLUTIONS for $66,000.00.
Option Period CLIN 1003 - TELEVISION AND THEATER MARKETING AND ADVERTISING SOLUTIONS for $66,000.00
Total evaluated price for this effort is $222,000.00.
A total of 23 quotes were reieved for solicitation W912J3-26-Q-A005 for the New Mexico Army National Guard (NMARNG) Recruiting Marketing Services Package. The award for the base yeasr and all option periods is $985,188.00, below is the breadown of the pricing:
• Base Year: $175,469.00
• Option Year 1: $175,469.00
• Option Year 2: $178,500.00
• Option Year 3: $180,500.00
• Option Year 4: $183,500.00
• Option Period 5, 6-Month Extension: $91,750.00
How to Win Federal Contracts under NAICS 541810
Federal buyers evaluate offerors under NAICS 541810 through a combination of verified technical capability, past performance relevance, and price reasonableness. Follow this proven pursuit framework:
1Verify SBA Small Business Eligibility for NAICS 541810Confirm your business meets the SBA size standard of $25.5M in average annual revenue or employee headcount.
2Register on SAM.gov with NAICS 541810Add NAICS 541810 to your active SAM.gov entity profile under Goods and Services to qualify for set-aside awards.
3Review Live Solicitations & Section L & M InstructionsAnalyze current open notices below. Pay close attention to evaluation criteria (Best Value Tradeoff vs Lowest Price Technically Acceptable).
4Generate Compliance Matrix & Draft Winning Proposal with BidGovAIUse BidGovAI to shred solicitation requirements, extract FAR compliance clauses, and draft evaluator-aligned technical proposal volumes.
Industry Bidding Strategy:Highlight national public health campaigns, multi-channel digital media buying, and measurable return-on-ad-spend (ROAS) analytics.
Top Federal Buyers for NAICS 541810
Department of Defense (Recruiting)Major purchaser of Advertising Agencies
Active Buyer →Health and Human ServicesMajor purchaser of Advertising Agencies
Active Buyer →Department of Veterans AffairsMajor purchaser of Advertising Agencies
Active Buyer →Department of TransportationMajor purchaser of Advertising Agencies
Active Buyer →Frequently Asked Questions About NAICS 541810
What government agencies use advertising agencies?
Military recruitment commands, HHS public health campaigns (CDC/FDA), and highway safety awareness initiatives.